What’s all the internet buzz about Toyota’s new Sienna? It's Toyota's attempt to make driving a minivan seem cool. According to U.S. News & World Report, the Japanese automaker has launched its online marketing campaign for the 2011 Sienna minivan… or as they call it the “Swagger Wagon.” Toyota has released a series of promos via YouTube, resembling a hilarious music video, which even features T-Pain’s signature auto-tune sound! The Swagger Family is a stereotypical white American, suburban family who rhymes about everyday family matters, from booboos to Yoohoos. Since its release in May 2010, the video has received over 7 million hits on YouTube. Talk about going viral.
According to Motherproof.com, “The folks at Toyota are working really hard to convince people that it’s cool to own a minivan. Whether they’re succeeding is up for debate, but at least they’re keeping us entertained with the ‘Swagger Wagon’ commercials for the Toyota Sienna.”
In Las Vegas this past week, Toyota released its newest addition to the Swagger Wagon family at the 2010 SEMA Car Show. The Swagger Wagon Supreme was designed to be a bracing antidote to the negative mom-mobile image of most minivans. Toyota stated, “The custom minivan dismisses the notion that to drive a minivan is to sacrifice personal style in favor of family functionality". Edmunds Insideline announced the Swagger Wagon Supreme is fully loaded with chrome wheels, rear spoiler, custom chrome exhaust tips and a "Blue Swagger Opal" paint job. Don’t forget about the bright Crayola-like shaded seats for the children.
Although the Sienna was not one of Toyota’s vehicles recalled for faulty acceleration, the automaker did recall 600,000 minivan models manufactured between 1998 and 2010 for reported corrosion problems in their spare tire carrier cables. Nonetheless, it just goes to show how a series of entertaining YouTube videos can help repair Toyota’s flawed reputation.
Till next time!
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